Global Market Analysis Report of Chemicals and Materials Industry

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Tuesday, 15 September 2020

19:41

Why is the Demand for Organic Fertilizers Higher in North America and Europe?

According to P&S Intelligence, from $4,512.1 million in 2019, the global organic fertilizers market is predicted to attain a $14,746.2 million value by 2030, witnessing a strong growth of 14.1% CAGR during the forecast period (2020–2030). The market has been advancing due to the surging consumption of organic food & beverages in European and North American countries and rising acreage and number of organic farmlands across the globe. 

 

When crop type is taken into consideration, the organic fertilizers market is divided into fruits & vegetables, oilseeds & pulses, and cereals & grains. Out of these the cereals & grains division dominated the market, accounting for a share of more than 60.0% in 2019. About 4.8 million hectares was allotted for the production of cereals and grains in 2019. A considerable portion of this land was employed for producing barley, oats, rice, and wheat, as they are in high demand. 


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On the basis of source, the market is categorized into plant, animal, and others, among which, the animal category accounted for the largest share of the market in the past. The category is further projected to hold the major share of the market during the forecast period due to the rising preference among customers for animal-based organic fertilizers. Fertilizers derived from bone meal, blood meal, and animal waste are rich in phosphorous, nitrogen, and potassium, which are important for the growth of the plant. 

 

Geographically, Europe dominated the organic fertilizers market historically (2015–2019). The largest tract of organic arable land in all world is present in Europe. This arable land has further been registering a rise in organic cultivation in many countries such as France, Germany, Italy, and Spain. Other than this, Latin American and African countries are also expected to register considerable demand for organic fertilizers in the years to come, owing to the increasing private and government investments. 

 

The acreage attributed for organic farming has witnessed significant growth in the past few years, which is a major driving factor of the organic fertilizers market. The major reasons for the increasing number of organic farmlands in recent years are the surging downstream requirement for organic products, owing to their perceived low chemical leaching and health benefits, and rising investments by private and public players in the organic food supply chain 

 

A key trend being registered in the organic fertilizers market is the penetration of retail market of organic food & beverages in Europe and North America. According to the data provided by the International Federation of Organic Agriculture Movement, the requirement for organic products has been majorly concentrated in Europe and North America, as of 2019. This can be ascribed to the high disposable income and improved lifestyle of people in these regions. 

 

In conclusion, the market is being driven by the rising number of farmlands and the proliferation of retail markets of organic food & beverages in European and North American countries.

Friday, 11 September 2020

00:32

How is Mushrooming Usage of Agrochemicals Adding Fuel to Global Ethanolamines Market Fire?

Valued at $2,933.5 million in 2019, the global ethanolamines market is predicted to attain a revenue of $5,079.0 million in 2030. According to the forecast of P&S Intelligence, a market research firm based in India, the market will progress at a CAGR of 5.0% between 2020 and 2030. The mushrooming sales of agrochemicals and the growing requirement for surfactants are the major factors driving the growth of the market across the globe. 

 

The compound is heavily used as an emulsifying ingredient and surfactant in various personal care products such as shampoos, laundry detergents, and soaps because of its ability to effectively remove grease, stains, and dirt. The rising disposable income of the people living in the developing nations is positively impacting the sales of personal care products, which is subsequently pushing up the demand for ethanolamines. Additionally, the development of more and more personal care products is boosting the requirement for ethanolamines. 

 

Another key factor driving the growth of the ethanolamines market is the ballooning demand for agrochemicals across the globe. Diethanolamine (DEA) is widely used for producing glyphosate, which is mainly used as a herbicide for preventing the growth of unwanted vegetation in farmlands. Because of the increasing agricultural activities in North America, Latin America, and Asia-Pacific (APAC), the usage of glyphosate is rising rapidly in these regions. This is, in turn, propelling the sales of ethanolamines in these regions.

 

Globally, APAC held the largest share in the ethanolamines market in 2019, and the trend is likely to continue during the forecast period. This is majorly attributed to the high-volume consumption of the compound in China. In 2019, the country imported nearly a quarter of its requirement, amounting to 168.4 kilotons, primarily from manufacturers in Thailand and Saudi Arabia.



In addition, a rapid surge in the demand from the end-use industries in regional developing countries, including India, Thailand, and Vietnam, is further propelling the consumption of the compound. With the growth of the end-use sectors in the region, the usage of the chemical is likely to increase, thereby driving the ethanolamines market in the region.



The ethanolamines market is consolidated in nature, with the presence of numerous giant players, such as Oriental Union Chemical Corporation, The Dow Chemical Company, BASF SE, Sadara Petrochemicals, Saudi Kayan Petrochemical Company, Akzo Nobel NV, Huntsman Corporation, and INEOS Group Holdings S.A.

Thursday, 10 September 2020

06:37

How will Enhancing Healthcare Infrastructure in Africa Impact Pharmaceutical Fine Chemicals Market?

As stated by a report by P&S Intelligence, the global pharmaceutical fine chemicals market attained a revenue of $100.3 billion in 2019 and is predicted to progress at a 6.2% CAGR during the forecast period (2020–2030). The key driving factors of the market are the growing geriatric population and the rising manufacturing of medical drugs in Asia-Pacific (APAC). When drug type is taken into consideration, the market is bifurcated into non-proprietary and proprietary, between which, the latter bifurcation held the major share of the market in 2019. 

 

The production of these drugs requires compliance to stringent regulations, high capital investment, strong research & development efforts, and adequate quality control measures. Pharma companies are need to ensure the integrity of ingredients so that the final drug is safe and effective. Owing to the high demand for proprietary drugs across the globe, the bifurcation is also expected to register the faster growth during the forecast period, thereby leading to the growth of the market. 

 

In terms of product, the pharmaceutical fine chemicals market is categorized into active ingredients, advanced intermediaries, and basic building blocks, out of which, the active ingredients category is predicted to register the highest CAGR during the forecast period. These ingredients are the most important components of the drugs, since they actually are present for the purpose of medication. These ingredients are combined with excipients, inactive components, which are used as the medium for ferrying the active agent to the drug target site. 

 

Geographically, North America lead the pharmaceutical fine chemicals market during the historical period (2014–2019), since the region accounts for the highest expenditure in the healthcare sector and is also home to the world’s largest pharmaceutical sector. The APAC region is predicted to register the fastest CAGR during the forecast period, owing to the increasing R&D investments and increasing support for the development of medicines for diseases that cannot be cured at the present time. Furthermore, the increasing geriatric population is also driving the regional market. 


The major players in the global pharmaceutical fine chemicals market are BASF SE, Eastman Chemical Company, WeylChem International GmbH, Borregaard ASA, Lonza Group Ltd., Clariant AG, Solvay S.A., Evonik Industries AG, Albemarle Corporation, DuPont de Nemours Inc., Koninklijke DSM N.V., Merck KGaA, Aceto Corporation, ACIC Pharmaceuticals Inc., Albany Molecular Research Inc., AlzChem Group AG, Ampac Fine Chemicals, Angelini S.p.a., Boehringer Ingelheim International GmbH, CABB Group GmbH, Cerbios-Pharma SA, Chemada Fine Chemicals Ltd., and CM Fine Chemicals GmbH.

Wednesday, 9 September 2020

02:17

Why is Aerospace Industry Creating High Demand for 3D Printing Filaments?

The manufacturing is increasing shifting towards additive manufacturing from subtractive manufacturing. Before, most of the processes in the manufacturing industry were carried out using subtracting manufacturing, where a number of processes are involved including cutting, molding, extruding, forging, and casting. While this method is suitable for producing objects that have fairly simple design, when it comes to intricate designing, subtractive manufacturing is not the really the ideal way to go. 

 

Because of this, the adoption of additive manufacturing or 3D printing has risen substantially in industries, as it allows product development with enhanced aesthetics. This, in turn, is resulting in the growth of the global 3D printing filaments market. Filaments are important products that enable the carrying out of 3D printing. The results of 3D printing depend largely on the quality and consistency of these filaments, owing to which, their demand is rising rapidly across the globe. 

 

The aerospace industry especially is creating high demand for 3D printing filaments. The industry is registering significant growth and the commercial airlines reached a value of $879.0 billion in 2019, increasing from $845.0 billion in 2018. Since the industry is expanding, the need for new aircraft is likely to increase in the years to come. This will result in the rising requirement for aircraft component, and 3D printing technology is being used widely for the production of these components. The use of 3D printing filaments decrease the weight of the manufactured products significantly. 

 

Owing to these factors, the 3D printing filaments market is projected to attain a value of $7,082.0 million by 2030, increasing from $693.1 million in 2019, exhibiting a 26.8% CAGR during the forecast period (2020–2030). On the basis of type, the market is categorized into ceramics, acrylonitrile styrene acrylate, metals, polyethylene terephthalate glycol, acrylonitrile butadiene styrene, plastics, and polylactic acid. Out of these, the plastics category held the major share of the market in 2019. 

 

These materials are easily available, have low cost, and require less intricacy, which is why they are the preferred choice among consumers. Based on application, the market is divided into healthcare, industrial, automotive, aerospace & defense, and consumer goods, among which, the consumer goods application is projected to witness the highest CAGR during the forecast period. Since this industry is highly competitive, it needs to produce new products in a short amount of time. Due to this companies are using 3D printing technology for enhancing the functional appeal.

 

Geographically, the 3D printing filaments market was dominated by North America, and the region is further predicted to account for the largest share of the market during the forecast period. The technology was adopted in the region quite early and now investments are being made for integrating it with conventional manufacturing machines. The Asia-Pacific region is expected to register the fastest growth during the forecast period due to the swift advancements in the 3D printing technology. 

 

Hence, the market is being driven by the increasing demand for 3D printing in the aerospace industry and shift from subtractive manufacturing.  

Monday, 7 September 2020

23:54

What Properties of 1,3-Butylene Glycol make it Suitable for Use in Cosmetic Industry?

The geriatric population is increasing at a rapid pace, along with which, the consciousness regarding physical appearance has been growing as well. Aged people often spend money on products that can help making their skin look younger. In addition to this, the disposable income of people is growing as well, owing to which, a larger number of people are now able to spend money on luxury items, such as cosmetics. These factors, in turn, are resulting in the growth of the cosmetic industry. 

 

A key product that is utilized in the cosmetic industry is 1,3-butylene glycol, and therefore, the expanding cosmetic industry is resulting in its increasing demand. 1,3-butylene glycol is extensively utilized as a humectant in cosmetics, since it serves as a viscosity-decreasing component. In addition to this, it stabilizes the volatility of compounds, including flavors and fragrances, and fixes them in cosmetic formulations, prevents the spoilage of cosmetics which can be caused because of microorganisms, and aids in aroma retention.  

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

This is leading to the growth of the global 1,3-butylene glycol market. Other than the cosmetic industry, this compound is also being used widely in the pharmaceutical industry. The antibacterial properties of 1,3-butylene glycol make it an ideal pharmaceutical ingredient. The industry is expanding at a swift pace, primarily in the developing countries of Latin America and Asia, as manufacturers are leveraging the advantage of untapped areas, which is further predicted to drive the growth of the market. 

 

The 1,3-butylene glycol market is predicted to generate a revenue of $227,057.5 thousand by 2030, increasing from $139,994.9 thousand in 2019, advancing at a 5.0% CAGR during the forecast period (2020–2030). On the basis of product, the market is categorized into industrial grade and pharmaceutical grade, between which, the pharmaceutical grade is projected to advance at a faster pace during the forecast period. This products is increasingly being utilized in food, personal care, and cosmetic industries across the globe. 

 

When function is taken into consideration, the market is divided into intermediate, humectant, stabilizer, and emollient, out of which, the humectant division, held the major share of the market in 2019. The division is further predicted to contribute the largest revenue share to the market during the forecast period as well, due to the fact that 1,3-butylene glycol is extensively used as a humectant in personal care and cosmetic products, including body cleansers, facial creams, after-sun lotions, eye lotions, and frizz serums. 

 

The Asia-Pacific (APAC) region dominated the 1,3-butylene glycol market in 2019, as per a study conducted by P&S Intelligence. The consumption of this compound is growing in emerging economies in the region, including Thailand, China, India, and Indonesia due to the rising disposable income of people. People are increasingly spending money on beauty and cosmetic care products, thereby leading to the high demand for this compound. Moreover, the increasing population in the region is also expected to high demand for 1,3-butylene glycol in APAC. 

 

Hence, the market is being driven by the expansion of cosmetic and pharmaceutical industries. 
01:42

How is Adoption of Electric Vehicles Driving Demand for Lead-Acid Batteries?

The adoption of electric vehicles or EVs has increased significantly in the past few years. People these days have become increasingly aware regarding the condition of the environment, which has been impacted severely due to carbon emissions, and are opting for eco-friendly solutions. The use of EVs instead of traditional fuel-based vehicles can help in reducing the emission of greenhouse gases significantly. Due to this, governments of several countries are also formulating strict regulation for encouraging the adoption of these vehicles. 

 

A major component of an electric vehicle is the battery, which is why, the global lead-acid battery market is registering considerable growth. The demand for these batteries is further rising because of the surging inclination towards renewable energy sources. Renewable energy is largely dependent on batteries, which makes lead­–acid batteries highly important products when it comes to utilizing green energy. The renewable energy installations are rising across the globe, majorly in the European Union, which is further driving the demand for lead–acid batteries. 

 

Technologies advancements regarding energy storage devices, such as lead–acid batteries, is a key trend being witnessed in the domain. Lead–acid batteries are utilized for a large number of applications and are in high demand because of their compatibility with an extensive range of consumer electronics. Manufacturers have further started focusing high-performance variants in order to deal with the limitations of traditional lead–acid batteries. 


Get the sample copy of this report at: https://www.psmarketresearch.com/market-analysis/lead-acid-battery-market/report-sample

 

By 2023, the lead-acid battery market is expected to generate a revenue of $70.7%, increasing from $56.9 billion in 2017, and is predicted to grow at a 3.7% CAGR during the forecast period (2018–2023). On the basis of construction, the market is divided into valve-regulated lead–acid (VRLA) and flooded, between which, the flooded division accounted for the larger share of the market in 2017. These batteries are a cost-effective solutions for entry-level start and stop systems and are being widely utilized in marine applications. 

 

In terms of application, the market is divided into leisure, automotive, uninterrupted power supply, utilities, marine, telecommunications, construction, and oil & gas. Out of all these, the oil & gas application is projected to advance at the fastest pace during the forecast period. Owing to the rise in E&P activities, the demand for energy storage devices and use of UPSs in the oil & gas industry are growing at a rapid pace. 

 

Geographically, the lead–acid battery market was dominated by Asia-Pacific (APAC) during the historical period (2013–2017), and the region is further projected to account for the largest share of the market during the forecast period as well. The rising disposable income of people in the region is leading to the growth of the automotive industry, which, in turn, is driving the demand for lead–acid batteries in the region. Moreover, the increasing adoption of energy storage is also driving the regional market. 

 

In conclusion, the market is being driven by increasing sales of electric vehicles and growing focus on renewable energy sources.    

Friday, 4 September 2020

02:39

Advantages of Bio Alcohol Driving its Demand in Asia-Pacific

At the present time, fossil fuels are the majorly being utilized for generating energy. The demand for energy itself is growing due to the surging population across the globe. Concerns regarding the excessive usage of fossil fuels, however, has risen considerably over the years. The availability of fossil fuels is decreasing at a rapid pace and their increasing usage has led to global warming. The condition of the environment has further deteriorated widely because of surging carbon emissions across the globe. 

 

Ascribed to this, the demand for alternative solutions is increasing rapidly. This, in turn, is driving the growth of the global bio alcohol market. Bio alcohols are generated by the action of enzymes and microorganisms by the fermentation of starches or sugars. Exhaust gases released during the use of these fuels is much cleaner than those produced by fossil fuels. In addition to this, the utilization of bio alcohol can decrease the net emission of greenhouse gases by over 37.1%. 

 

It is because of such eco-friendly nature of bio alcohols that their demand is rising all over the world. At the present time, bio alcohols are being manufactured from feedstock, including biomass. Due to technological advancements, the utilization of cellulosic biomass is increasing, thereby leading to the growth of the market. This biomass is composed of complex sugar molecules, along with the use of biomass, such as corn stover and switch grass. Owing to the advancements in technology, researchers are able to utilize cellulosic biomass for enhanced bio fuel production. 

 

Bio alcohol is of different types, such as biobutanol, bio-butanediol, biomethanol, and bioethanol. Out of these, the demand for bioethanol is expected to be the highest in the years to come, since it provides higher-ocatane fuel alternative and is utilized for energy-oriented applications, including power generation. The increasing use of bioethanol in various applications, such as trucks, buses, medical industry, airplanes, and fuel cells, is projected to result in the growth of the market. 

 

Various types of raw materials are used for producing bio alcohol, such as industrial beets, biowaste, sugarcane, and grains. In the past, grains were used the most producing bio alcohol and the situation is expected to remain the same in the years to come as well. Cereal grains are utilized extensively for feed and food applications. Despite this, the overproduction of cereals and technological innovations in tillage, sowing, and seed production resulted in the usage of cereals as an energy source. 

 

The Asia-Pacific (APAC) region is expected to advance at the fastest pace in the bio alcohol market. The end-use industries including electronics, transportation, and construction are witnessing considerable growth in APAC, which is driving the growth of the market. The surging population in the region is creating high requirement for high-performance products and energy, which is why, the need for products such as bio alcohols is growing in APAC. 

 

In conclusion, the demand for bio alcohol is increasing because of the increasing demand for cleaner energy all over the globe.   

Thursday, 3 September 2020

05:36

Stringent Emission Norms Fueling Usage of Diesel Exhaust Fluid (AdBlue) in Asia-Pacific

 

The deteriorating air quality levels in many countries due to the large-scale usage of diesel-powered vehicles are pushing up the requirement for substances that can significantly reduce the air pollution caused by a diesel engine or eco-friendly fuels and other alternatives. Diesel exhaust fluid or AdBlue, as it is popularly known, is one such substance that is increasingly being used in heavy-duty vehicles such as commercial trucks and buses and mining and construction vehicles for mitigating the emission levels.

Besides the aforementioned factor, the increasing implementation of strict vehicular emission norms and fuel efficiency regulations, especially in the Asian, European, and North American countries, is causing a sharp rise in the uptake of AdBlue in passenger vehicles as well. In the last few years, the governments of these countries have enacted various regulations for reducing emissions from passenger vehicles, which has positively impacted the growth of the diesel exhaust fluid market.

One such stringent emission regulation is the United States Environmental Protection Agency (USEPA) Tier 3 emission standard. This regulation came into existence in 2017 when the USEPA decided to upgrade the already existing Tier 2 emission norms, in lieu of the escalating pollution levels in the country. This regulation aims to reduce the greenhouse gas emissions from vehicles in the country. Similarly, in Europe, the Euro 6 emission standards were enacted recently for curtailing the emission levels in the region.

Another key factor which is fueling the demand for this fluid is the rising usage of trucks, trailers, and other heavy-duty vehicles for goods delivery and other commercial activities across the world. Increasing industrial activities and flourishing logistics industry in several countries are boosting the requirement for commercial transportation and this when combined with the growing enactment of strict diesel emission norms by regulatory bodies is massively augmenting the sales of diesel exhaust fluids all over the globe.


The mushrooming sales of these fluids is driving the advancement of the global diesel exhaust fluid (AdBlue) market. Further, with rapid industrialization and increasing public awareness about the degrading environment, the industry will register explosive growth throughout the world in the future years. The market is divided, on the basis of storage solution, into bulk storage, portable containers, and dispensers. Amongst these, the bulk storage category recorded huge growth in the market in the years gone by.

Geographically, the Asia-Pacific (APAC) diesel exhaust fluid market will demonstrate rapid expansion in the upcoming years, according to the forecast of P&S Intelligence, a market research firm based in India. This is not surprising considering the increasing implementation of strict emission norms, on account of the rising environmental awareness among the masses and policy makers in the regional countries. Further, the growing industrial activities and the ballooning requirement for commercial transportation are accelerating the progress of the market in China.

Hence, with the rising pollution levels and the increasing concerns being raised over the degrading environment all over the world, the regulatory authorities and governments of many countries are implementing strict emission control policies and promoting the usage of diesel emission-mitigating substances such as AdBlue.

Tuesday, 1 September 2020

02:24

Rising Spending Power of Consumers: A Key Factor Driving Demand for Hot Melt Adhesives

The disposable income of people in developing countries is growing rapidly, which is resulting in their rising spending power. Countries including Indonesia, China, and India are registering significant economic growth, owing to which people have started spending widely on consumer goods. The demand for products such as footwear, clothes, and electronics has increased considerably over the past few years. Since hot melt adhesives are used extensively in the product of such products, their demand is increasing rapidly as well. 

 

The global hot melt adhesives market is predicted to advance at a significant pace in the near future. The demand for these products is also rising due swift urbanization and growth of the packaging industry. The packaging industry is growing due to the expansion of the e-commerce sector and increasing penetration of internet and smartphones. The preference for online is growing rapidly all across the globe, which is driving the growth of the packaging industry, and, in turn, the demand for hot melt adhesives. 

 

A major trend being witnessed in the domain is the switch from conventional techniques to advanced assembly methods in the automotive industry. The need for decreasing the weight of vehicles is high for increasing their efficiency, owing to which, manufacturers have now started making use of adhesives for joining automotive parts rather than mechanical fasteners and welds. The swift adoption of electric vehicles across the globe is further projected to drive the demand for hot melt adhesives in the automotive industry. 

 

The hot melt adhesives market is predicted to generate a revenue of $10,259.7 million by 2023, increasing from $7,353.1 million in 2017, and is predicted to grow at a 5.7% CAGR during the forecast period (2018–2023). In terms of product, the market is divided into Styrenic block copolymer, ethylene vinyl acetate (EVA), polyamide, polyurethane, metallocene polyolefins, amorphous polyalphaolefins, and polyester, among which, the EVA division held the largest volume share of the market in 2017. 

 

EVA has several advantageous properties, including durability, quicker setting time, and suitability in different temperature ranges. The demand for this product is predicted to increase in the coming years, owing to the expanding construction and automotive industries. In terms of application, the market is categorized into bookbinding, diapers, packaging products, automobile, furniture, textile, footwear, and others. The automobile category is predicted to register the fastest growth due to the growing use of hot melt adhesives for assembling vehicle components. 

 

Geographically, the European region dominated the hot melt adhesives market, as per a report by P&S Intelligence. The high spending power of people in the region is creating high demand for hot melt adhesives. In addition to this, the sales of automobiles in the region is quite high, which is also resulting in the growth of the market.    

In conclusion, the demand for hot melt adhesives is increasing due to the rising spending power of people across the globe and expansion of construction and automotive industries.

Monday, 31 August 2020

03:31

Unprecedented Growth Expected in Global Biobased Chemicals Market in Future

The focus on sustainable products has increased considerably over the past few years in order to reduce the dependency on petroleum-based products. Fossil fuels are being utilized extensively since a very long time, and this is now resulting in their rapid decline. Ascribed to this, the demand for alternatives, which also have less negative impact on the environment, is increasing across the globe. It is because of this that the demand for biobased chemicals has been increasing significantly. 

 

Biobased chemicals are derived from plants and several other renewable materials, including forestry, marine, and agricultural. The development of biobased chemicals is majorly increasing due to the increasing awareness regarding eco-friendly products. The awareness regarding the harmful effects of fossil fuel-based products is not just increasing among manufacturers but among consumers as well, which is why they are increasingly demanding products that do not cause harm to environment. 

 

Attributed to this, the global biobased chemicals market is predicted to advance at a significant pace in the coming years. These chemicals are being utilized in a number of sectors, including industrial, agricultural, food & beverages, and pharmaceuticals. The demand for biobased chemicals has been significantly high from the industrial sector in the past. In the industrial sector, chemicals including acrylic acid, succinic acid, lactic acid, biobased dyes, and glycerol are used majorly. Although the cost of these chemicals is higher than conventional variants, they are being manufactured by several chemical companies all over the globe. 

 

Among the different fuel types, the demand for biogas is expected to increase considerably in the years to come, owing to the fact that biogas finds application in a number of industries. The fuel is also utilized for generating electricity and as a domestic fuel, thereby leading to its increasing demand. Other than this, the demand for biodiesel has also been significant in the past, owing to its reliability and the fact it can be utilized easily in diesel engines with just making slight modification to the engines. 

 

Geographically, Asia-Pacific is expected to emerge as a major biobased chemicals market in the years to come, since the requirement for biologically sourced chemicals is rising rapidly in the region. The steady development and growth in Japan, China, Malaysia, and India is the major reason behind the increasing demand for eco-friendly products. In addition to all this the demand for biobased chemicals is also expected to increase in the region due to the recently implemented strict environmental protection laws. 

 

In conclusion, the demand for biobased chemicals is increasing because of the rising focus on eco-friendly and growing awareness among consumers regarding such products.